ABOUT SUDIETUZ : STREET COUTURE OF A NEW GENERATION
Founded in 2016 by designer Şansım Adalı, Sudi̇etuz is a new-generation fashion brand rooted in Istanbul and shaped by a rich, multicultural design perspective. Now operating between Istanbul and Dubai, the brand stands at the intersection of couture craftsmanship and contemporary street culture, a space it defines as Street Couture.
From its earliest collections, Sudi̇etuz has challenged the boundaries of conceptual fashion, merging meticulously engineered fabrics, sculptural volumes, and gender-fluid silhouettes with an experimental design approach. Each piece is conceived as a visual story, where couture techniques meet digital-age innovation and bold, hype-driven aesthetics.
Producing two main collections annually, the brand is known for its signature codes: origamic tulles, structural textures, modern draping, and a refined yet fearless color universe. This hands-on craftsmanship, paired with alternative visualization methods and a technology-forward mindset, positions Sudi̇etuz as one of the region’s most progressive voices in contemporary design.
Sudi̇etuz’s distinct creative vision has been recognized internationally, named “Leading Emerging Designer” by Elle Magazine in 2019, awarded “Designer of the Year” by Elle Turkey in 2023, and selected as a finalist in Fashion Trust Arabia’s Guest Country program.
Designer Şansım Adalı’s background, spanning translation studies at Bilkent University, an academic period in Brussels’ avant-garde fashion environment, and formal training at LaSalle Academy Istanbul, forms the intellectual and artistic foundation of the brand. Her drive has always been clear: to push Turkey’s fashion landscape toward a global, concept-driven, and innovative future.
Today, Sudi̇etuz continues to evolve at the crossroads of heritage and modernity, crafting inclusive, narrative-rich designs that blend elegance, rebellion, and imagination into every piece.
From its earliest collections, Sudi̇etuz has challenged the boundaries of conceptual fashion, merging meticulously engineered fabrics, sculptural volumes, and gender-fluid silhouettes with an experimental design approach. Each piece is conceived as a visual story, where couture techniques meet digital-age innovation and bold, hype-driven aesthetics.
Producing two main collections annually, the brand is known for its signature codes: origamic tulles, structural textures, modern draping, and a refined yet fearless color universe. This hands-on craftsmanship, paired with alternative visualization methods and a technology-forward mindset, positions Sudi̇etuz as one of the region’s most progressive voices in contemporary design.
Sudi̇etuz’s distinct creative vision has been recognized internationally, named “Leading Emerging Designer” by Elle Magazine in 2019, awarded “Designer of the Year” by Elle Turkey in 2023, and selected as a finalist in Fashion Trust Arabia’s Guest Country program.
Designer Şansım Adalı’s background, spanning translation studies at Bilkent University, an academic period in Brussels’ avant-garde fashion environment, and formal training at LaSalle Academy Istanbul, forms the intellectual and artistic foundation of the brand. Her drive has always been clear: to push Turkey’s fashion landscape toward a global, concept-driven, and innovative future.
Today, Sudi̇etuz continues to evolve at the crossroads of heritage and modernity, crafting inclusive, narrative-rich designs that blend elegance, rebellion, and imagination into every piece.
